Principle: Balance

The visual weight of all elements in a work of art should be evenly distributed.

Principle: Emphasis

Emphasis gets attention. Visually, we tend to pay attention to some things and not others. We can’t see everything at once, so we glance around here and there. To focus our attention on what he wants us to see an artist creates emphasis.

Principal: Scale

Scale refers to the size of a work of art, usually in relation to human size.

Principle: Proportion

Proportion refers to size relationships within a work: the scale of this part or that part to the whole.